Brand Identity for GoPUCC
GoPUCC is an new innovative Hydration / shaker bottle to be launched in the market targeting athlets , Crossfitters backpackers, campers and military . We decided to take a simple yet modern approach towards designing the brand Identity. Inspired from the Chevron symbol which is common among the adventure sports. Also this gives it a feel of grip and that of a bottle which can be easily grasped.This awakes a feeling of strength and durability. The logo's flow towards right side and gives an instinct feel of something on the move, and the product itself is something you can get to carry with you where ever you are.